Logos is used in citing facts besides statistical, literal and historical analogies. It is something through which inner thoughts are presented in a logical way before the audience for persuasion . In society, rationality and logic are greatly valued and this type of convincing approach is generally honored more than appeals made by a speaker or character to the audience. On the other hand, scientific reasoning and formal logic are perhaps not suitable for general audiences, as they are more appropriate for scientific professionals only.
This is a really useful resource. Thank you for sharing it. The information is clear, concise, and easy to get through quickly. I think it's really cool how you've broken down logos into various modes. For example, I have taught a "definition essay" in past composition courses, and I've found that the skills the essay enforces are worthwhile. However, now that I teach a rhetoric course, there isn't time to work on a separate definition essay. Your explanation of logos includes definition, so teaching the appeals this way would allow me to incorporate a short discussion and writing exercise/group activity on definition. I can stay focused on argument while also touching on definition, analogy, cause & effect, etc. I haven’t seen logos explained like this before, but I will certainly adopt this method in my own classes. Also, the Starbucks example is great, as well as the extended basketball example.
A few quick fixes: I noticed some really minor typos (characer, resonsible, locial). In your initial outline of content (which is helpful), there’s an “a” instead of a “b” in section iii.
Persuasive writing could be used for commercial and non-commercial purposes. In both the purposes, the message of the writer should gain the attention of the reader. It should also build the interest about the product or service and reduce the resistance of the reader and it should always end up in motivating the action of the reader. The message of the writer could be about buying a product or service. That would be an example of a commercial purpose. A piece of writing can also convince the reader about non-commercial actions. An example of this would be a writing about minding your health and quit smoking. Marketing companies use persuasive writing a lot to convince their target group . Before they start writing their article they do a lot of research about the target group. They try to find a way to reach their target group and a way to convince their target group. The research can make their persuasive writing very effective.