Simon Konecki lived in New York for the first ten years of his life before moving to London, where he attended the prestigious boys school Eton for two years. He served as director of investment group EBS.  While studying in England, Simon met his future business partner, Lucas White. At the age of 17, Simon became a foreign exchange broker. Seven years later, he started running teams of senior brokers at Lehman Brothers. Three years later, he left Lehman, believing that his connections, knowledge, and persuasive personality could be used to make a better impact on the world. He reconnected with White, presented his idea for Life Water, and raised enough money to eventually launch the brand and its charity Drop4Drop.