Imagine that the selection process is a fair full of stands with products; the product that you are going to promote is yourself, the explanatory brochure is your CV-Resume , the stand of your company is the presentation or resume cover letter (your own) and the competitors are the other candidates who are also using marketing strategies to sell themselves. With so much competition out there, what can you do to make sure that people are interested in reading about your product?
Your Cv-Resume is your primary marketing tool. Cv-Resume purpose is not to get you a job but to get you an interview . Neither an autobiography nor a curriculum vitae, a Cv-Resume presents your relevant skills and accomplishments in an accurate and compelling way to interest potential employers. Your CV Resume is the first stage in finding suitable candidates for a job. Making sure that you make it through to the next round is all a part of how you market yourself on paper. The need to sell yourself in this way is important as your potential employer will make his preliminary judgements based on what he reads, before making that all important decision about whether or not to offer you an interview.
Go to page 20 for the Jane Alexander CV Example. There are a few minor errors here, but they all add up. Jane's address could have been spread out across the top of the page rather than giving it four lines of its own: this is too much emphasis on something that is essentially unimportant. Another line is used up on the second page to tell us that the previous section has thereby been continued. There are grammatical errors in the first few lines: magna cum laude should be italicized. Finally, the formatting is not consistent throughout. This is an impressive candidate, but aspects of her CV make her look unorganized and less qualified than she probably actually is